LG’s new Prada phone will hit the UK market in February and will be promoted as an ‘affordable’ device, according to the company’s UK head of mobile communications Warren Lewis.
Lewis was speaking to Mobile as the Prada Phone by LG 3.0 was launched in London on 14 December. The high-end phone, the third in the LG/Prada partnership, has a 4.3-inch NOVA screen, 8GB of internal memory and an eight-megapixel camera. It will launch with Android Gingerbread and packs a 1GHz dual-core processor.
Lewis said the phone’s appeal was not just down to the Prada branding but also because it was a ‘very impressive, high-spec device’. He said: ‘We’re aiming it at a varied range of customers. There’s the fashionable audience who will want the Prada product, but we want to make it affordable through networks. It will give an audience a whole new route to a Prada product that they may not have had before.’
He added that pricing had not been finalised for the device but pre-orders would begin in the UK in early February before its launch later that month
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